Albena is located in a picturesque bay of The Black Sea coast, next to the Batova River, adjacent to the slopes of The Dobrudzhansko plateau. City of Varna lies 32km to the south and 15 km in the same direction – the famous Golden Sands sea resort. According to the historical sources, there was a fortified village on this spot as early as the II – III century called Geraneya.

The beach of Albena itself is considered one of the best in Bulgaria, being about 5 km long and 150 meters wide, which is proclaimed the prestigious international sign – The Blue Flag Award. The unique natural conditions of the region attracted visitors since ancient times. Albena resort impresses the guests with its pyramidal hotels, shaped like giant staircases, surrounded by picturesque green hills in the rear and the magnificent blue sea in front. Albena tourist resort features richness of the sandy beaches, the favorable climate and the exotic flora of the region what makes it the leading world class and preferable tourist resort in Bulgaria.