Economy and Climate of Serbia

The architecture, publishing industries, advertising, video, and computer media industries are the most important sectors of the Serbian economy. Outsourcing services to a country that has a favorable labor cost with majority possessing an university degree and knowing at least 1 foreign language and a strategic geographical location such as Serbia, is a smart way to expand your business and take it to another level. 96% of enterprises in Serbia are micro-businesses with 1-10 employees. The most profitable industries in Serbia are music industry, motion picture and video production. Agro-food sector makes one of the major components of the Serbian economy in terms of turnover, number of SMEs and persons employed. Farming and mining remain among the most important occupation in Serbia. Most workers in Serbia are employed in manufacturing, which is concentrated in northern industrial zones. Manufactures of Serbia include steel, iron, transport vehicles and plastics. Wheat, corn, sugar beets, herbs, sunflower and flax are the chief crops grown in the fertile plains of Vojvodina province featuring the most productive agricultural areas.

Serbia proper has extensive vineyards and is one of Europe’s major regions for fruit growing (notably raspberries and plums) and vegetables. Serbia is the leading exporter of raspberries in the world /In 2009 Serbia exported 63.300 tons of the best quality raspberries/. Among them is surely the Sirogojno Company, one of our respected partners.

Serbia’s mineral wealth includes coal and lignite, copper, gold, antimony, marble and millstone. Serbia has always been known as the land of gold. It is estimated that, by washing all Serbian auriferous rivers, from prehistory to the present day, found about 50 tons of gold. At Pek River and its tributaries, ancient Greeks and Romans washed gold. Nemanjic family have developed economic and military strength of Serbia on mining. A Frenchman Bukar wrote in his journal, in 1332., that “currently in Serbia there are 100 mines of gold and as many of silver”. Kosovo and Metohija is the poorest and least developed region of Serbia although it does have huge coal and ore deposits. By the volume and quality of its lead and zink ore deposits, the Kosovo District ranks among the richest one not only in Serbia, but in the entire Europe.

Dinaric people whose part make the Serbs, feature live spirit and refined intellect, enriched with vivacious and varied sensitivity, that often go along with their rich imagination, as well as real impulse of excitement and anger. In their actions, Serbs are often inspired by ethical and spiritual impetus, while the material issues play the second role. In order to generate the largest portion of their strength, one should touch into the emotions, sensitivity and individual and national pride of the Serbs, whose matter of honor and the ideal of justice and freedom need to be highlighted. Those are the main causes which generate the passion of the Dinaric people in general, and reasons for conflicts that occur between them.  Those reasons make the happy or unhappy courses and outcomes of their lives, much more than from selfishness, avidity and greed. The racial instinct of huge energy, and instinct for life and growth and instinct for their position in the world and their large contribution to it, are widely mixed with those inspirations. The Dinaric person does not believe in any obstacle he-she would not be able to overcome. His-her self-confidence is boundless and commitment infinite. However, those virtues of the Dinaric people and the Serbs also have the negative sides. The sensitivity often make them doing thoughtless things. When they lack experience this strong sensitivity make them naive. They often go along their sentiment and indelicate optimism. Their final sensitivity often becomes their weakness, and their generosity makes them unjust. Sometimes the Serbs are limited with their fear not to make injustice or unfairness to the others. The political turmoil of the 1990s and the break-up of Yugoslavia greatly exacerbated Serbia’s already severe economic problems…. but we are optimistic and working hard!

In the recent years, creative professional services, namely architectural services, design and advertising, became leaders in creative production of Serbia as well as promoters of innovative ideas and practices. The creative professional services are flexible, high-quality and export-oriented part of Serbian creative sector. Architecture, design industry and domestic advertising production are composed of a high number of smaller agencies, studios and enterprises that specialize in specific market segments and attractive services.

The Serbian climate varies between moderate continental climate in the north, with cold winters, and hot, humid summers and well distributed rainfall patterns, and a more Adriatic climate in the south with hot, dry summers and autumns and relatively cold winters with heavy inland snowfall. Location of river ravines and plains in the northern area of the country enable occasional deep southward protrusion of polar air masses on winters, while hot Saharan air often intrudes over the Mediterranean Sea on summers. Average annual air temperature for the period 1961-1990 for the area with the altitude of up to 300 m amounts to 10.9 °C. The areas with the altitudes of 300 to 500 m have average annual temperature of around 10.0 °C, and over 1000 m of altitude around 6.0 °C. May is the rainiest month with the average of 12 to 13 % of total annual amount. June and July have the least precipitation. Snow cover in Serbia can lasts from November to March, and majority of days with snow cover is in January which is the coldest month of the year.

In Vojvodina and Northern Serbia, east-southeast košava wind dominates over autumn and winter. Southwestern winds prevail in mountainous part of southwestern Serbia. Annual sums of solar radiation in Serbia are in the interval from 1500 to 2200 hours annually. In warmer part of the year, pleasant winds from northwest and west prevail. Košava – strong wind usually comes from southeast to northwest, from Timok River up to Subotica, across Podunavlje area, East Serbia and Banat and Backa districts, which make the kosava wind areas of Serbia. Southwest winds prevail in the mountainous part of the southwest Serbia.